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  • Patrice Newell’s farm shop ux/ui

    Patrice Newell’s farm shop ux/ui

    Patrice Newell updated home page

    Patrice Newell’s biodynamic farm produce has long been available exclusively from her own online shop. A true innovator in farming, a writer, progressive political thinker and art lover, her online presence as well as legacy technology were in real need of an update to accomodate and reflect her multi-faceted business and personality, and create a space for the community that is involved in the farming business.

    The website is at the core of this project, which to a large extent involved sorting out all technical issues and re-writing, ordering, migrating and updating a huge amount of existing content. A similar exercise on a smaller scale to update Patrice’s email marketing was the natural extension of it, and the online spaces that host her large community of garlic fans, book fans and fellow country based progressives are an equally natural next step.

    Patrice Newell garlic shop home page 2016

  • Greens NSW state election 15

    From September 2014 to the end of March 2015, I was part of the largest campaign team The Greens have ever put together. I was responsible for the style guide for all campaign materials, as well as for producing and/or overseeing the production of all kinds of printed materials, working with the media buyers on advertising, and with the media team on social media and policy releases. I was responsible for liaising with all local campaign teams for Greens candidates across 93 electorates around NSW, as well as for liaising with suppliers.

    I was senior designer to two staff and a dozen volunteers, as well as a small team of four on logistics and technical support, and sometimes giving direction to the organising and volunteer coordinating teams. I was also part of the team presenting to the Greens campaign committee, and held some presentations on my own as well.

    Here are some examples of print materials and street advertising.

    Greens NSW election campaign 2015, printe mtaerials, design by Eli Brassé

    Greens NSW election campaign 2015, street advertising, design by Eli Brassé

    Some of the billboards for the state election 2015, guru orange for NSW Greens.

    And here are some images of web and social media items.

    Greens NSW election campaign 2015, social media images, design by Eli Brassé
    Website materials for the state election 2015, guru orange for NSW Greens.

    nsw.greens.org.au   The Greens NSW on Twitter   The Greens on Facebook