About
Solving complex challenges takes more than a single perspective.
Brightside was founded on a simple belief: the best digital services happen when strategic design and organisational leadership work as one.
We partner with governments, health services, and purpose-led organisations to navigate complexity across people, policy, and technology. Rather than bringing off-the-shelf answers, we listen deeply, challenge assumptions, and bring clarity to high-stakes decisions.
Because great digital services don’t succeed on design alone – they succeed when they are built around human needs, grounded in operational realities, and sustained by strong governance.
Two perspectives. One shared purpose.
With 20 years experience delivering for purpose-led organisations, we combine strategic design, product leadership and governance expertise to help organisations navigate complexity with confidence.
Ellie Brassé
Strategic Design Lead bridging the gap between ambitious missions and digital capability. She brings senior leadership in service and experience design, complex UX, accessibility, and ethical AI – navigating high-complexity environments where trust, alignment, and human empowerment matter most.
Gideon Warhaft
Product Lead bridging project management, product ownership, and team facilitation. He shapes delivery structures and roadmaps turning vision into practical outcomes with an approach grounded in ensuring decisions reflect the realities of governance, funding, and compliance, while staying focused on the people they serve.
How we work
01
We start by listening
We create conversations that uncover unmet needs, hidden barriers and meaningful opportunities.
02
We embrace complexity
We balance human needs with governance, technology and organisational realities.
03
We work alongside you
We build shared understanding, align stakeholders and strengthen capability as we go.
04
We design with purpose
Every decision is grounded in accessibility, inclusion and long-term sustainability.
05
We guide with confidence
Our experience in design, product and governance helps organisations make better strategic decisions.
06
We leave things stronger
We don’t just deliver projects—we build confidence, capability and services that continue to improve.
You have an important challenge.
You don’t have to solve it alone.
Whether you’re exploring a new idea, navigating a complex transformation or looking for experienced strategic guidance, we’ll help you find a clear path forward and build services people can understand, trust and rely on.