Services

15+ years creating digital products and services using strategic design, product leadership and governance expertise in complex environments.

How we work

We focus on clarity, usefulness and long-term value. Our work helps organisations make better decisions, build the right things and deliver digital products and services that genuinely support the people they serve.

Collaborative and transparent

We start all projects with our collaborative workshop format that turns your knowledge and insight about the people you support into a collective agreement on what to design and where to delve deeper before deciding on the most appropriate solution.

Put effort where it is needed most

We are experienced at knowing where to lean into developed standards and where to design individual experiences to remove barriers, ensuring the people you serve can easily access the support you offer. And we’ll sit with you to give you the confidence that you’ve put your limited budget behind the most useful features.

Effective and supportive

We supercharge our effectiveness with a lean approach that utilises the most up to date tools and practices so that we have more time to provide your team with training and documentation, setting your new digital product on the way to continued success.

Service 1

Digital product strategy shaped for NGOs

We work with you to define what needs to be built; and, just as importantly, what doesn’t. Every unnecessary feature drains your budget, your time, and your team’s energy, not just during delivery but long after launch.

We’ve worked with complex – and often underserved – communities. We know how to deliver digital products that make sense to the people who rely on them.

We map your current reality clearly, revealing where things break down for your team and the people you serve as well as discovering what works well and deserves to be retained. Then we define and map your ideal future state.

Through focused research and collaborative workshops, we uncover real needs, test assumptions and shape practical solutions that fit your capacity. Then we marry insight with priority to create a viable and desirable solution.

We validate our concepts and feature ideas with the people you serve as early as possible, ensuring we design and build what works. Because every dollar spent on validation saves ten on design and a hundred on build.

Featured work

Night Coach, an app that keeps young people at music festivals safe from harm

Night Coach

An app that keeps young people at music festivals safe from harm

Service 2

Strategic leadership

We provide hands-on strategic and design leadership that connects day-to-day work with organisational goals — mentoring teams, strengthening processes, shaping product direction and representing design at an executive level.

The aim is simple: clearer direction, stronger capability and a more confident innovation culture.

Ellie joined us for an impactful healthcare project and brought amazing energy, industry expertise and experience which everyone benefited from.

– Graham Lewis, Head of Design, Cognizant Moment

Ellie has been instrumental in deciphering some challenging client needs – which they often didn’t understand themselves – and turning that into a piece of work that not only solved the brief, but exceeded the client’s expectation!

– Gregory Brine, Lead Producer, Deepend

Ellie is always interested in hearing ideas and adept at incorporating other people’s insights and opinion. She brings empathy and expertise along with outstanding creativity to the table every time.

– Fiona Treweeke, Head of Communications, University of Wollongong

Brightside founder Ellie Brassé at tech consultancy Cognizant Moment, training team members on the principles of UX design for a government funded social impact project.

Image: Brightside founder Ellie Brassé at tech consultancy Cognizant Moment, training team members on the principles of UX design for a government funded social impact project.

Service 3

Design & delivery

User Research & Testing

We are experienced in testing from early validation through to final UI for even the most unusual audiences. We are known for our interview skills that reveal systemic barriers.

UX & UI Design

End-to-end design that marries 20 years of experience with human behaviour with the newest tools for ultra-efficient design that respects and supports your people.

Content Design & SEO/AISEO

From information architecture (IA) to content hierarchy to the final copy that performs for search engines (including AI) and reads well for people, we’ve got you covered.

Wellbeing Galleries, an ecommerce project selling artworks by people in rehabilitation centres

Platform-agnostic tech stack

We can work with your internal developer team or bring our own team on board. Our platform experience is broad, and we’ll start our tech stack with your needs, not ours.

Digital project management

We always plan in close collaboration with clients to ensure we set and deliver on expectations. Expect a tight process with lots of transparency.

Data Analysis & Improvement

We’ll future proof your site with great data analytics and regular reporting. We can take your data and turn it into a program to continuously improve your digital offer.

You have an important challenge.
You don’t have to solve it alone.

Whether you’re exploring a new idea, navigating a complex transformation or looking for experienced strategic guidance, we’ll help you find a clear path forward and build services people can understand, trust and rely on.